Itchiness is one of the most frustrating conditions for dogs, owners and vets alike. Itchiness can be caused by fleas, mites, and a huge array of allergies. Until now we have often battled to keep the itch under control; we know steroids work well but they often have unacceptable side-effects, with long term treatment making dogs hungry, thirsty, prone to accidents inside, panting and hyper or hypo active, as well as potentially damaging the liver, kidneys and other organs.
A new product Apoquel has just been released in New Zealand and we are really excited about it. 
The active ingredient is oclactinib, which is a new discovery capable of blocking allergic itch at the source. Rebecca decided to try it out on her mum and dads dog “Bruce”.
Bruce is a 12 year old lab/boxer cross who has battled with itchy skin for years. He does much better on hypoallergenic food but was still itchy. He can’t go on steroids because he needs pain relief for arthritis. Bruce’s owner Jude says he was driving them mad licking and slurping on his paws and rubbing his face.
After two days on Apoquel Bruce had completely stopped licking himself and months down the track his chin and tummy are completely healed and he looks better than ever. Jude says Bruce is much happier and they certainly are too!
Visit the clinic to discuss whether or not Apoquel may work for you!
